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KakaoTalk Ads in the US and Canada!
애드마루, 카카오톡 북미 광고 사업 공식 대행사 참여 글로벌 광고 기술 및 디지털 마케팅 기업 애드마루(Admaru.com)가 카카오톡 북미 광고 사업의 공식 대행사로 참여, 디지털 광고 플랫폼 개발 및 글로벌 브랜드 대상 캠페인 집행을 본격화했다고 밝혔다. 2009년 설립된 애드마루는 아시아계 미국인 시장에 특화된 디지털 광고 기술 기업으로 시작하여, 자체적으로 광고 서버(Ad Server)와 SSP(Supply-Side Platform)를 개발하고 운영하며 […]
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Review of the North American targeting campaign to promote Korean tourism
From June to September 2023, the Korea Tourism Organization carried out a digital campaign targeting North America. This campaign was aimed at elevating South Korea as the top travel destination in Asia and intensifying the promotion of actual travel products in the key North American markets. The campaign was executed...
Google’s Video Policy Update – Implications for Advertisers
Empowering Advertisers with Admaru’s Unparalleled Video Inventory I. Seizing the Opportunity: Accompanying Content Video (ACV) Recent revisions to Google’s video advertising policies have ushered in a new era of possibilities for advertisers. Previously restricted product categories can now leverage Google’s demand, with a notable inclusion being Accompanying Content Video (ACV)...
Google’s Video Policy Update – Implications for Publishers
What Happened? In November 2023, Google announced major changes to its video ad policies, aiming to better align with industry standards and clarify expectations for publishers and advertisers. These changes, effective April 1, 2024, introduce new guidelines for various aspects of video advertising, including Sticky video ads, Accompanying Content Video...
Helping Lexus Dealer Association continue to increase Asian-American market share
Lexus, long successful in the Asian segment, wanted to continue to increase market share in core Asian-heavy DMAs, via campaigns throughout the year (core model months and seasonal sales events). Background: The Lexus Dealer Association (LDA), long successful in the Asian segment, wanted to continue to increase market share in...
What Values Does AMMS Offer to Mobile Apps?
1. What is Prebid and How Does Prebid Help Apps? Prebid, an open-source solution operated by Prebid.org, is a form of header bidding, which has been positioned as the most effective solution to media to improve digital ad revenue. Through this open-source solution, many global demand partners, in addition to...
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